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Eurasia Expo: A Platform for Strengthening Ties with Iranian Partners

Representatives of the NOVO Evolution Centre Group participated in the 3rd International Eurasia Expo, held from February 21 to 24 in Tehran, the capital of Iran. The event, aimed at strengthening economic ties between the countries of the Eurasian Economic Union (EAEU), the Shanghai Cooperation Organisation (SCO), BRICS, and the Gulf states, brought together over 20,000 participants from Russia, Iran, China, Armenia, Belarus, Kazakhstan, Kyrgyzstan, and other nations.

The Eurasia Expo is a leading trade and export platform for international cooperation and business collaboration within the Eurasian economic space, holding significant political importance. The grand opening of the event saw the participation of Masoud Pezeshkian, President of the Islamic Republic of Iran, alongside top officials from the Eurasian Economic Commission and government representatives of EAEU member states.
As part of the exhibition, representatives of the NOVO Evolution Centre Group held strategic meetings with partners, including a resident company of the Serakhs Special Economic Zone, to discuss the progress of their large-scale joint project – the Grain+ multimodal logistics hub – within the North-South transport corridor. Discussions also took place with the leadership of the Chabahar Free Economic Zone, focusing on the development of new logistics routes. The Chabahar Free Economic Zone and its namesake port, with direct access to the Indian Ocean, serve as a strategically vital transit hub in southeastern Iran, linking Russia with India, China, Southeast Asia, and the African continent. The successful expansion of Chabahar Port will unlock new opportunities for trade across Eurasia.

Attending such high-profile events allows NOVO Evolution Centre to stay at the forefront of logistics system transformation and shifting trade flows, positioning itself as an active player in the evolving market. By strengthening partnerships with reliable international stakeholders, the company can assess real market demand for Russian exports while exploring import opportunities from the Middle East. During the exhibition, NOVO Evolution Centre held key meetings with major Iranian trading companies to discuss business expansion, increasing the supply of a broad range of Iranian goods to the Russian market. NOVO Evolution Centre Group representatives also held negotiations with the leadership of Golrang Industrial Group, a conglomerate uniting around 100 subsidiaries across industries such as food and pharmaceutical production, construction, printing, and packaging. Talks were also held with Shana Food Industries, a major producer of processed fruit products exporting to Asia and Europe, as well as with companies managed by the Mostazafan Foundation of the Islamic Revolution.

Participation in the Eurasia Expo marked a significant step for NOVO Evolution Centre Group, strengthening its business ties within the Eurasian region, gaining insights into market trends, and expanding its presence in the Middle East.

Photo: Eurasian Economic Commission